Archive for September, 2009
1. Select Distributors – don’t let them select you 2. Look for distributors capable of developing markets, rather than those with a few obvious customer contacts 3. Treat the distributors as long term partners, not temporary market entry vehicles 4. Support market entry by committing money, managers and proven marketing ideas 5. From the start, maintain control over marketing [ READ MORE ]
The Formula for Change was created by Richard Beckhard and David Gleicher and is sometimes called Gleicher’s Formula. This formula provides a model to assess the relative strengths affecting the likely success or otherwise of organisational change programs. D x V x F > R Three factors must be present for meaningful organizational change to take place. [ READ MORE ]
“Great minds discuss ideas. Average minds discuss events. Small minds discuss people.” — Eleanor Roosevelt. [ READ MORE ]
This is a transcript of an interview Charlie Rose has with Nicholas Taleb on his book, The Black Swan. NASSIM NICHOLAS TALEB: In the book, I have the story of a turkey that is fed for 1,000 days by a butcher, and every day confirms to the turkey and the turkey’s economics department and the turkey’s risk management department and the turkey’s [ READ MORE ]