Archive for the ‘ Uncategorized ’ Category
I read about these in Dale Carnigie’s ‘How to Win Friends and Influence People’. I thought I should track them down and share them here. 1. Teach me to be obedient to the rules of the game. 2. Teach me to distinguish between sentiment and sentimentality admiring the one and despising the other. 3. Teach me neither to [ READ MORE ]
Very interesting talk about the world of advertising. Source: TED [ READ MORE ]
1. Select Distributors – don’t let them select you 2. Look for distributors capable of developing markets, rather than those with a few obvious customer contacts 3. Treat the distributors as long term partners, not temporary market entry vehicles 4. Support market entry by committing money, managers and proven marketing ideas 5. From the start, maintain control over marketing [ READ MORE ]