Matt Leeburn » Uncategorized http://www.mattleeburn.com/blog Information to make you think. Sun, 03 Jan 2010 10:15:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 King George V: Six Maxims http://www.mattleeburn.com/blog/2009/12/king-george-v-six-maxims/ http://www.mattleeburn.com/blog/2009/12/king-george-v-six-maxims/#comments Tue, 29 Dec 2009 05:00:17 +0000 Matt Leeburn http://www.mattleeburn.com/blog/2009/12/king-george-v-six-maxims/ I read about these in Dale Carnigie’s ‘How to Win Friends and Influence People’. I thought I should track them down and share them here.

1. Teach me to be obedient to the rules of the game.
2. Teach me to distinguish between sentiment and sentimentality admiring the one and despising the other.
3. Teach me neither to proffer nor receive cheap praise.
4. If I am called upon to suffer, let me be like a well – bred beast that goes away to suffer in silence.
5. Teach me to win, if I may; if I may not win, then above all teach me to be a good loser.
6. Teach me neither to cry for the moon nor over spilt milk.

]]> http://www.mattleeburn.com/blog/2009/12/king-george-v-six-maxims/feed/ 0 Life lessons from an ad man http://www.mattleeburn.com/blog/2009/10/life-lessons-from-an-ad-man/ http://www.mattleeburn.com/blog/2009/10/life-lessons-from-an-ad-man/#comments Tue, 27 Oct 2009 23:39:33 +0000 Matt Leeburn http://www.mattleeburn.com/blog/?p=47 Very interesting talk about the world of advertising.


Source: TED

]]> http://www.mattleeburn.com/blog/2009/10/life-lessons-from-an-ad-man/feed/ 0 Seven Rules of Distribution http://www.mattleeburn.com/blog/2009/09/seven-rules-of-distribution/ http://www.mattleeburn.com/blog/2009/09/seven-rules-of-distribution/#comments Wed, 23 Sep 2009 10:39:26 +0000 Matt Leeburn http://www.mattleeburn.com/blog/?p=30 1. Select Distributors – don’t let them select you

2. Look for distributors capable of developing markets, rather than those with a few obvious customer contacts

3. Treat the distributors as long term partners, not temporary market entry vehicles

4. Support market entry by committing money, managers and proven marketing ideas

5. From the start, maintain control over marketing strategy

6. Make sure distributors provide you with detailed market and financial data

7. Build links among national distributors asap

Source: HBR Dec 2000
Author: David Arnold

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