Posts Tagged ‘ strategy ’
Introduction The term ‘Business Plan’ gets thrown around almost as much as the term ‘Innovation’. Everyone has a fair idea of what it is yet they think it’s something that they can easily accomplish without much effort or thorough research. You can clearly see this with the amount of books, articles, blogs, templates and other [ READ MORE ]
1. Select Distributors – don’t let them select you 2. Look for distributors capable of developing markets, rather than those with a few obvious customer contacts 3. Treat the distributors as long term partners, not temporary market entry vehicles 4. Support market entry by committing money, managers and proven marketing ideas 5. From the start, [ READ MORE ]